Red Roof Inn just gets it, if you provide your customers with a clean, comfortable and modern room at an affordable price, they will come. Founded in 1973 by Ohioan builder James Trueman, with rates at just $8.50 a night, Red Roof Inn now has over 500 properties across the United States, and are bolstering their international presence with locations in Brazil and Japan, and more to follow in Thailand and Canada. They’re an industry leader in the economy lodging industry with both franchised, corporate managed, and corporate owned properties. No matter which property you’re staying at, the common Red Roof denominator are savings without sacrificing comfort. In their words, “Nice place, nice price.”
Everybody’s had that bad experience staying at an overpriced property, never using any of the bells and whistles. Red Roof understood that most people will be more than happy with a clean, spacious room, comfortable bed, microwave and a fridge, nice desk area and Wifi. This smart focus on customer needs has landed them at the number #1 spot in the Economy hotel sector for 7 years in a row.
Since its inception in the 1970s, Red Roof has always been a pet-friendly venue. This was fairly uncommon then, but the company has always considered pets to be just as much a part of the family as its human components. In fact, Red Roof Inn loves pets so much, they have their own Facebook Page for Pets. I wouldn’t be surprised if one day Red Roof Inn changes their name to “Red Ruff Inn.”
In the picture above we have Sugar from Golden Woofs, one of my favorite pet blogs. At the May 2017 BlogPaws pet and social media conference, Red Roof Inn sponsored Sugar as one of its models.
Red Roof Inn’s Pet Policy is as follows:
- One well-behaved family pet is permitted unless prohibited by state law or ordinance. (Tip – if you are planning to travel with more than 1 pet, call the property ahead of time and ask if they’ll accommodate multiple pets, many will)
- Service animals are always welcome.
- Pet must be declared during guest registration.
- Please keep your animal on a leash when outside your room.
- In consideration of all Red Roof guests, pets must never be left unattended in the guestroom.
- When you walk your pet on property, please be considerate and clean up after your pet.
Another special Red Roof feature is its RediPromise, which matches your room price if you book a reservation and within 24 hours you see the same room offered for less on another website. By simply filling out your claim within 24 hours, Red Roof gives you an additional 15 percent off. They understand that there are few things more frustrating than making a booking and immediately finding a cheaper rate on a discount website.
Finally, Red Roof Inn is also making inroads into technological innovation. In 2014, Red Roof shelled out $150 million in property renovations. Their new NextGen rooms all include flat screen TVs with 36 HD channels, vessel sinks, wood-like floors, and additional electrical outlets. Since their launch, NextGen rooms have experienced double digit sales growth year after year, and are now giving way to Red Roof PLUS+, properties with all-NextGen rooms, and even more amenities. PLUS+ is designed for guests willing to pay a slightly higher price point, while still seeking value and an enhanced experience.
Red Roof Inn is simply a happy place, between their courteous and warm staff of pet lovers and great deals. As a human dad to 6 dogs, staying at Red Roof Inn is always an easy choice for our family.